We talk a lot about the importance of great customer service, a no doubt it makes a big difference.
But ultimately, people will choose the Superior Product over the Superior Service.
We are also much more forgiving of service failures, whereas with product failures, not so much.
If two products are near identical then yes, superior service makes a big difference.
Having said that, it is ultimately the customer who decides what constitutes ‘near identical’.
What prompted these thoughts? Pizza. Yes, pizza.
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#superiorquality #superiorservice #customerservice