Making an impact is something we all want to do, in one form or other.
And this is especially true of those who produce content.
But never forget that it only takes ONE person to be impacted by what you put out for it all to be worthwhile.
Because, in fact, An Impact One, Never Stops at One.
Case in point… Laura Meeson picked up on my idea about telling your own personal little Christmas story as part of your overall content strategy.
We all have a story. Each one is unique. And each person in your company who shares their story will give your customers just one more insight into who you are and what you are as a brand, business and company too.
And Laura’s story was extremely moving. Here’ it is, if you missed it…
#storytelling #contentstrategy #brand