A commodity, in economic terms, is basically defined as…
a good or service that is easily interchangeable with and largely indistinguishable from, another
Is your Hotel Spa really so unique and special compared to your competitors?
Or is it, at least in their eyes, largely indistinguishable from all the other great spas out there?
Maybe you are actually in the Commodity Business?
#USP #uniquesellingproposition #productdifferentiation