As COVID-Safe Becomes Table Stakes In Hotels, Real Wellness Can Be Your USP

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Every hotel is focussing on making their property COVID-Safe right now.

That’s the absolute minimum requirement.

It certainly doesn’t give you any meaningful USP.

However, if a hotel can succeed in offering real Wellness throughout the property, that can indeed become a USP.

A number of companies over recent years have tried their version of a Wellness hotel room. Most haven’t really done a great job.

SPOILER ALERT – I happen to know of one company planning to launch a new Wellness hotel room concept in just a few weeks. I’ve seen it. It looks really promising. As soon as they launch, I’ll be sure to let you know.

#wellness #hotels #USP