Baby Boomer Marketing – 60 Is The New 40


NEWS FLASH – although the Baby Boomers are today aged between 55 – 75 years old…they think of themselves as 20 years younger than their biological age.

We’re living better, longer.

So when it comes to marketing to the Baby Boomers, make sure your messaging skews at least 20 years younger than the actual age demographic you’re targeting.

That was another insight from the Global Wellness Summit in Singapore last week.

#ageing #babyboomers #gws2019 #targetmarket