Many think of Baby Boomers as a bit slow when it comes to technology.
But as David McCaughan pointed out in his presentation at the Global Wellness Summit in Singapore last week, they could in fact be considered the true technology natives.
The Boomers have had to cope with…Television…Remote Controls….Walkman…Automatic Teller Machines…Personal Computers…Mobile Phones…etc.
So when marketing to the Baby Boomers, don’t assume they don’t get technology.
#babyboomers #marketing #technology