BREAKING NEWS: Google To Buy Fitbit For $2.1 Billion


Google has agreed to buy Fitbit for $2.1 billion.

Fitbit, one of the pioneers in the wearable space, has been around for 12 years and currently boasts 28 million active users.

The acquisition looks especially interesting in the context of Google’s recently announced Digital Wellbeing Initiatives, as we covered a few days ago in Ep. #694 –

The transaction is expected to close sometime in 2020, after the customary closing conditions.

Here’s the official announcement –

#fitbit #wearables #mergersandacquisitions #google