I’ve been telling you for years that creating content should be a key part of the overall marketing strategy for any business.
Now, with the world on LOCKDOWN, that is more true than ever before.
Just look at what we’re all doing, all day long, for days on end…consuming content.
We’re either looking to content to Educate us about the impacts of COVID-19 or we’re looking for Entertainment to take our minds off it for a few hours.
So, if you’re on lockdown, now’s the time to start creating some content.
Still not sure what to create?
When in doubt, defer to Gary Vaynerchuk’s theory – Document, don’t Create.
#contentcreation #contentstrategy #contentmarketing