Don’t Underestimate The Reach Of watchOS


Almost 8% of the downloads of this show in recent weeks has occurred on the watchOS.

In 2019 Apple shipped 31 million units of the Apple Watch. The entire Swiss watch industry only shipped around 21 million units.

The Apple Watch is becoming a serious platform.

Whilst you may not need to change the format of your content for the watchOS, I do think it’s worth being aware of how much of your content is being consumed on the Apple Watch.

If nothing else, it might help inform the behaviour of your audience while they’re listening.

#applewatch #smartwatch #watchOS