Emotion Is At The Core Of A Strong Brand


Branding is not about Products & Services. It’s not even about Features & Benefits.

Branding is about emotions.

How do people FEEL when they interact with your brand?

Just take a look at what the big, successful brands do.

Coke’s brand messaging is people hanging out at the beach, having fun.

Nike’s brand messaging is the emotional highs of winning, or the lows of losing, or the satisfaction of Just Doing It!

If you’re not eliciting an emotional connection from your messaging…then you’re just not branding.

PS: Here’s the article by George Ziogas – https://medium.com/better-marketing/the-complete-guide-to-building-a-personal-brand-in-2020-725c9530bc49

#brandmessage #brandmessaging #branding #brandimage