Familiarity & Surprise…The 90/10 Rule


People generally like Familiarity.

It makes us feel comfortable.

That’s why I always go to the same supermarket for my weekly shop…until I couldn’t!

When I had to shop at a new supermarket recently, I hated it.

The items were all in different places. They didn’t have my favourite brands.


But, as they say, Familiarity Breeds Contempt.

So, throw in just 10% of Different to help keep it fresh.

#comfort #consistency #rulesofsuccess