Fear Is Real, Even If The Reality Is Not


Fear is a funny thing.

Often the fears that we hold on to are the result of us overestimating the risk. They’re not entirely rational.

But that doesn’t really matter.

My fears are very real – to me. No matter how irrational they may be.

Right now, many people around the world are genuinely afraid of the coronavirus, COVID-19.

For the most part, the behaviour we’re seeing in response to those fears are no really rational.

Again, it doesn’t matter. To those people, they are very real.

So, if your business is being impacted by COVID-19, as so many are, spare a thought for those irrational customers and their irrational fears…they are very real.

#fears #covid19 #coronavirus