From Zero To 70% Audio Consumption – A Modern Media Case Study


Are you still questioning the value of making your content available in audio format?

Listen to this…

Danish online magazine, Zetland, started getting the authors of the stories published on the site to read them and make them available in audio format, right alongside the text version.

Within 2 months, 40% of the consumption on their site was from the audio content.

In under 6 month, audio represent 50% of the content consumed on the site.

Today, audio is 70% of their traffic.

Audio listeners stay longer, engage more with the site and generally become more loyal to the brand.

#audio #contentstrategy #mediacompany