CAC (Cost of Acquiring a Customer) & LTV (Life Time Value) are metrics I spoke about back in Ep. 590.
Referral Programs make sense for Spa businesses, but I don’t see such programs in place very often.
But what happens when you view your Referral Program through the lens of CAC & LTV
Well, you might just decide to double-down on your Referral Program and make it a major part of your marketing strategy.
#customeracquisition #lifetimevalue #LTV #CAC