Capture Rate for Treatments is one of the most common metrics tracked in Hotel Spas.
It is expressed as a %
Calculated by Total Spa Guests / Total Hotel Guests in-house
And to me, this is really a measure of relevance.
It tells you how many of the guests in the hotel saw the value in coming to the spa.
These hotel guests committed to taking an hour or three out of their day and come to your spa to spend money for a treatment.
The higher this number, the more relevant your spa is to the hotel.
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