Accountable Influence is a great term in the context of social media marketing.
A company called Seed.com, that sells supplements Direct-To-Consumer is requiring any Influencers selling their products to first complete an education program… on Instagram Stories..so they actually know what they’re selling.
It’s a great example of holding Influencers to account for what they’re pushing.
And it’s also a great example of a smart execution on Instagram Stories.
Go check out @SeedUniversity on Instagram.
#influencermarketing #instagrammarketing #socialmediamarketing #accountableinfluence
