Brand has always been important.
But in a world where so many things are being commoditised, Brand will matter even more.
Even more so when there are just a few platforms that command our attention.
If you ask Alexa to order some toothpaste for you, Amazon decides what brand you get. But if you ask for Colgate Toothpaste by name, that’s what you’ll get.
#branding #brand #brandvalue