In Business, As In Sport, You Need Offense And Defense


We like to draw analogies between sport and business.

When we think about sport, we understand the need for a good offensive strategy and a good defensive strategy.

However, in business, we tend to focus much more on the offensive side.

Many companies think all they need for a good defense is a legal department ensuring compliance. Or a finance department doing some due diligence.

But there’s much more to a good defensive strategy.

Your defense is there to counteract the opposition’s offense.

If they implement a new pricing strategy, how will you defend against it?

When they introduce a new marketing campaign, what defense should you run against it?

Maybe it’s time you assigned both offensive and defensive roles in your organisation? Just like you would on the sporting field.

#businessstrategy #defense #strategicthinking