It‘s Not The Solution That Separates You, It‘s The Thinking Behind It

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Branding expert Anneli Hansson suggests that you should not give away your thinking for free.

The execution or the final solution is what people see, but it’s the process and the thinking behind it that creates the real value.

Sometimes we can focus all the attention on the solution and almost dismiss the significance of the thinking behind it.

To be honest, I’ve always been of the opinion that ideas are easy, execution is hard.

To be fair, I think it really depends on the individual.

If you’re a creative person, ideas probably come easy to you. But executing that idea might be hard for you.

So I guess it’s really a matter of ‘horses for courses’.

But regardless, I definitely agree with Anneli that we need to give due consideration and respect to the ideas behind our solutions.

In many respects, that’s where the real IP (Intellectual Property) lies.

#thinking #ideas #execution