It’s Time To Rethink And Understand Your Customer’s Real Intent


Why do we travel?

Sometimes it’s to get to another destination and experience it.

Sometimes it’s simply to enjoy the journey.

But sometimes the place you want to get to most is a WHO, not a WHERE.

That’s the message in a brilliant ad campaign from Skyscanner.

Because sometimes we travel just because we want to see our mother again.

Or maybe it’s to hug our granddaughter for the very first time.

It shows a real understanding of the true intent of their customer.

And that…is magic!

NB: Thanks to Nick Day for sharing that Tweet from Trenton Burke.

#intent #customerinsights #adcampaign