Merchandising 101 – First, Make Them Stop


Back in Ep. 1068 I spoke about how, ‘If You Can Make Them Stop…There’s An Opportunity –
One of the best ways to do that inside your store is with creative merchandising.

But the problem with merchandising is that sometimes we try to be too creative. Too clever.

We spend lots of money on fancy displays that don’t really create that STOP moment.

Brian Roemmele shared an image of a really simple example of great merchandising.

A multi-shelf display of 100+ Heinz mustard bottles and just one of those bottles was displayed upside down.

It really stood out.

And the additional cost of this display? Zero!

So, when you think about merchandising, think about just one thing…

Make Them Stop.

That’s it. Nothing more.

#merchandising #selling #creativity