Academics want to Collaborate. Business people want to Compete.
I spoke about this a bit back in Ep. #253 of this show…Competition or Collaboration
But a recent discussion with my buddy Lee Duke made me realise that if you re-frame the discussion slightly, and talk about Joint Ventures or Partnerships, you can probably get the business person on board.
In reality, of course, Collaboration, Joint Venture, Partnership are basically the same thing.
But depending on the context and perspective of the person you’re working with, one or the other might be more attractive.
Context is everything.
#competition #collaboration #jointventure #partnership