There’s an old adage in Sales that ‘People Buy From People’.
So the goal of a good salesperson is to establish a rapport with their potential customers.
Sure.
But what if I don’t know you at all? Never met you?
In this situation, people are really buying from your System – your branding, your merchandising, your sales process.
For those customers who don’t get a chance to know you…best make sure your overall Sales System works.
#sales #selling #salestechniques #salesprocess
