Spa Capture Rate Could Be The Most Dangerous Metric of All


Capture Rate is one of the most common KPI’s to track in a Hotel Spa.

But beware.

Remember that old adage, ‘You Manage What You Measure’ ?

Well, if you’re not careful, you could find your Spa team putting so much focus on the Capture Rate, or any other one metric for that matter, that they lose sight of the bigger picture.

Capture Rate is simply a measure of relevance. Nothing more. Nothing less.

Here’s a few more Spa KPI’s…