Seth Godin has said that data without a narrative is really just noise.
We, as humans, simply aren’t programmed to process data. Instead, we relate and react to stories.
We need not look any further the current COVID-19 outbreak for a prime example of that.
The data suggests that the face masks that we’re all wearing will not prevent you catching the virus.
Yet still, we insist on wearing them.
Because the narrative is stronger and more compelling than the data.
BTW – Seth is running a Storytelling Workshop. Here’s the details…
#storytelling #data #narrative