These days there are so many different ways to communicate with our customers.
Email, Online Form, Phone Call, Messaging Platform.
And if it’s a Messaging Platform…which one?
Facebook, WhatsApp, Instagram, or just a good old fashioned SMS.
The key thing is to make sure you communicate with your customers on the same platform they communicate with you.
If they’ve sent you a WhatsApp, reply to them there.
Don’t call them. Unless they asked you to.
#communication #customercentric #customerfirst