The Enigma Of Spa Retail Capture Rate

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Retail in Spa, for many, is a bit of an enigma. But Spa Retail Capture Rate is definitely a metric I reckon you should be tracking.

It is expressed as a %

And is calculated by Total Retail Guests / Total Spa Guests

What we are measuring here is how many of the guests who came to the spa and had a treatment or service, also bought some retail product to take with them.

It can also be considered a measure of relevance. It measures how relevant your retail offering was to your spa guests.

There can be many reasons why your retail is not resonating – price, selection, merchandising, etc.

#sparetail #hotelspa #spabusiness #KPI