Thinking Big is important for long term success.
But if you do that at the expense of Executing Small, then your business may not survive long enough to reap the rewards of your big thoughts.
It’s easy to get lost in big picture, strategic thinking. And you should definitely be spending some time in that space.
However, make sure you always come back to your current customers. What is happening in your business right now.
You need to be able to simultaneously hold some focus on both.
That’s the challenge. That’s the dichotomy.
#thinkbig #bigpicture #execute #strategicthinking