The Output Is Not The Only KPI

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We tend to obsess about the results.

We obsess about the Output.

As a result of that, we often lose sight of the value of the Input.

We do that at our peril.

Oftentimes it is the nuances and intricacies hidden within the Input that actually enable us to unlock the real power of the Output.

NB: Thanks to Gary Vaynerchuck for the inspiration for today’s episode.

#input #output #process