The Question We’re NOT Asking


ISPA has just released their 2019 Consumer Snapshot Initiative.

Consumer Insights like this are fine…for those customers or guests who are already going to the Spa.

But the question I really want to see answered is…

Why are hotel guests NOT going to the Spa?

That’s the survey I’d like to see.

#hotelspa #consumerinsights #guestsurvey #marketing