The Real Key To Success Is Relevance, Not Scale

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Over the past 6 months or so I’ve spoken with 5 different teams launching a new business.

A digital-first startup.

All of them talk about Scale…A LOT!

But what not enough of them are talking about is Relevance.

And THAT is the real key to success.

If your product or service is not Relevant to your customers, you may never have to worry about Scale.

#scalingup #relevance #startups