I’ve been thinking a lot about my own purchasing behaviours.
Specifically, how that behaviour has been impacted by COVID-19 with the various restrictions imposed on us all this year.
And I’ve come to the realisation that the key to success for your product or service lies somewhere in the between these 3 Elements.
Offer Efficiency for your customers.
Make it Convenient for them to buy your thing.
Become a Habit for your customer.
And it’s that las one…Habit…that I reckon is the big one.
If you can become a Habit for me, I am willing to sacrifice a little Convenience and Efficiency just to get to your thing.
#customervalue #habit #convenience #efficiency