“This is a matter of trust – spa and wellness operators must be scrupulous when making claims about the benefits of all treatments and wellness experiences.” – Liz Terry, CEO Leisure Media.
This comment was in reference to an article in Spa Business about leading UK Spa Operator, Champneys, facing 19 charges essentially relating to false Wellness claims.
It’s a timely warning as so many Hotels and Spas seek to jump on board the Wellness Wagon.
Exaggerated (or even false) claims may not have been such a big deal when we were selling pampering and relaxation. However, if Hotel Spas want to go down the Wellness Road, we’d better make damn sure we curb our enthusiasm a little when it comes to such claims.
Here’s the full article from Spa Business…
#wellness #hotelspa #spabusiness