A great article on Medium from Cole Schafer exploring the reasons why people buy.
A key takeaway for me was the concept that after the purchase, people will need to justify it – either to themselves, or to someone else.
So it’s our job as the Seller, to help the Buyer justify the purchase.
Something I don’t think Spas have a done a particularly good job of doing.
Spa Menus are usually packed full with colourful, fluffy treatment descriptions.
Maybe if we replaced the fluff with some justification, we might just sell more?
#spamenu #wellness #hotelspa #whywebuy
