Understanding Your Hero Products Helps Avoid Creating Zero Products

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Your Hero Product is that one product that your customers really love.

The one they can’t get enough of.

It’s important that you understand exactly what it is about that product that makes it a Hero.

Why does everyone love it?

What makes it special?

Then, as you build product/line/brand extensions, you’d better make sure that they have the same special thing.

If not, you’ll just end up creating Zero Products.

#heroproduct #brandextension #secretsauce