What Can Barber Shops Teach Us About Marketing?


The Barber Pole is the universal symbol for the Barber Shop.

It’s been that way since the Middle Ages.

The red stripe represents bloodletting. The white stripe represents the bandages. The blue stripe represents the blood-filled vein.

The downward spinning spiral represents the aortic blood flow.

Anywhere in the world when you see that Barber Pole, regardless of any other signage, you know it’s Barber Shop.

Why can’t we have a Spa Pole?

A pole that universally represents the Spa.

It’d be a great marketing tool, wouldn’t it!

#spa #barbershop #marketing #branding #symbols