Branding or Sales. Which is more important?
It’s a debate as old as business itself.
Truth is, of course, that a sustainable business needs both. Just how much of each at any given time really depends on each company’s unique circumstances.
But right now, for many businesses, they are closed. Sales is not an option.
So why not double-down on your branding?
Even if your business does have the opportunity to make sales, ask yourself, could a Brand First strategy be a better play?
Just look at what Rohan McKenna of PrimaFit is doing.
#branding #sales #brandingstrategy