Industries are built in this order…
Market – Supply – Ecosystem
The Market demands certain need/want/desire to be met.
Supplies create various products & services to meet that demand.
And Ecosystem forms above & around all of that to support the industry.
That Ecosystem includes Industry Associations, Conferences & various support businesses.
But as an industry matures, the Ecosystem often starts dictating to the Market.
That’s dangerous.
Any industry that is not be led & defined by the Market is at risk…especially now.
And and times of crisis, like right now, Suppliers must take their lead from the Market, not the Ecosystem.
#industry #ecosystem #customerfocus
