When The Ecosystem Starts Dictating To The Market Everyone Loses


Industries are built in this order…

Market – Supply – Ecosystem

The Market demands certain need/want/desire to be met.

Supplies create various products & services to meet that demand.

And Ecosystem forms above & around all of that to support the industry.

That Ecosystem includes Industry Associations, Conferences & various support businesses.

But as an industry matures, the Ecosystem often starts dictating to the Market.

That’s dangerous.

Any industry that is not be led & defined by the Market is at risk…especially now.

And and times of crisis, like right now, Suppliers must take their lead from the Market, not the Ecosystem.

#industry #ecosystem #customerfocus