Which Came First, The Customer Or The Business?


I saw that great quote on @thechrisdo Instagram account recently.

(I’ve since realised it was first attributed to Peter Drucker)

But I don’t like it.

To me, if you take it literally, it suggests that first you create the business, then you create the customer or the demand.

Building a product or service and then trying to convince people that they need it, is hard work.

A much better approach would be that a business exists to service a customer. Not to create one.

Just my 2 cents.

PS: zero disrespect intended to Chris Do, who I reckon is a brilliant brand guy!

#customerdemand #customerservice #businessstrategy