Who Is Your Uniform Really For?


We often hear companies talk about the importance of the uniform to the people wearing it.

It connects them to the organisation. Gives them a sense of identity.

Well, I would argue that is absolutely NOT the role of the uniform.

The uniform is for people outside of the organisation.

Your customers. Your guests.

Your staff should already know who they are and what their role in the organisation is.

If they don’t, a uniform is not going to fix that.

By all means, give some thought to how it makes your people feel.

But remember, first and foremost, the uniform is not for them anyway.

#uniforms #identity #people