Who Says Branded Podcasts Can’t Breakthrough?


“Brands, stop launching podcasts. No chance you will break through. You just won’t.”

That was a quote from Rafat Ali, Founder of Skift.

Whilst I have a lot of respect for what Rafat has done with Skift, I have to disagree with him on this one.

It is certainly true that the Podcast space has exploded in recent years and so it is certainly hard to stand out in that big, bustling crowd.

But to me, that is precisely the reason why branded podcasts are a good idea.

Because brands know who they are and who their audience is. So they are able to craft a very specific podcast experience targeted at that audience. Which means they absolutely can break through…to their specific niche.

#podcast #branding #audio #brandexpereince #storytelling