Why It’s Time For An End To Time Zone Abbreviations


“Call me at 4pm ADTC Time.”

Huh? What the hell does that mean? How am I supposed to know what time that is?

And when you say you want to schedule a video conference for 10am BST, are you talking about British Standard Time or Bouganville Standard Time?

Let’s stop this nonsense now!

Just tell what city you’re in and then what time you want me to call you.

Much easier!

#timezones #scheduling #internationalbusiness #crossborder