When people buy a ticket, they’re committed to the purchase. They’ve already made it.
But when people make a reservation or a booking, the commitment just isn’t as strong.
Even if you’re insisting on a credit card to secure the booking, the purchase still has not been made. So they still feel like there’s a way out.
Just think about the difference between making a dinner reservation and buying a movie ticket.
So, if you’re selling a service, like a Spa Treatment, see if you call sell Tickets rather than taking bookings.
#ticketsales #reservations #sellingtips