Will The Rise Of Audio Signal The End Of Radio?


Audio is booming! (Pun intended)

Of course, it’s not a new medium, but it is increasingly becoming a major force in content consumption.

In my opinion, the rise of influence really started with Siri and the generation of Voice Assistants.

Then we put them into speakers…and made them Smart.

Then podcasts as a medium for consuming content started to really take off.

Then we got Apple Pods, which make it so much more convenient to consume audio in public.

And it goes on and on.

But increasingly, Audio content does not mean Radio content.

What does that mean for the future of Radio?

#audio #radio #content #podcast