You Don’t Have To Be Different, Just Authentic


You need to be different to stand out and get notice.


Well, kind of.

But if you’re a personal trainer, for example. How can you make yourself different?

It’s tough.

There are a gazillion personal trainers out there. Surely by now every possible variation on personal training has already been taken.

As Oscar Wilde told us, ‘Be yourself. Everyone else is already taken’

It doesn’t matter if there’s someone else out there doing the same as you.

As long as you do it authentically to who you are, then you will be different.

Whatever your product or service, don’t try to force yourself to be different from the competition. If you do, it will probably come off and insincere.

Instead, focus on simply being authentic.

#authentic #bedifferent #differentiation