If you try to be everything to everyone, you’ll end up being nothing to no one.
I reckon that statement goes a long way to explaining the inefficiency of the Hotel Spa Menu.
We expect it to be a Sales Tool, a Branding Tool and an Informational Tool.
For example, when the Spa Menu is in the guest room, it should be a Sales Tool.
If it’s going to be an effective Sales Tool, it should really have a Call to Action.
But if we did that, then it wouldn’t work so well as a Branding Tool.
And there’s the rub. We want it to do both.
It’s time we re-think the functions we expect from a Spa Menu and find different ways, different mediums and different media to achieve the results we’re looking for.
#marketing #sales #branding #menus